In the world of marketing, there are the so-called sensation transference: the transfer of sensation. That is what we see visually in a product: packagingnya, design, or shape, will determine our assessment we will image and satisfaction in using the product.
Sprite never given a trial. In his experiments he gave a different package with the same content Peris in a group of people. At first the color of the bottle packaging is 100% green. In the second packing 30% mixed color yellow in the bottle. The result? A group of people stated on the packaging of drinks both have a stronger citrus flavor, though its contents did not differ from the first packaging!
Another experiment showed that the margarine sold in supermarkets, the more behavior is the yellow. When a survey conducted on consumer behavior, they stated that margarine is yellow looks more delicious and tasty than the white. When wrapped in aluminum foil, consumers felt that margarine is an expensive item and give more flavor.
This shows, that besides the quality of existing products, consumers gave the valuation is also due to the influence of things - things from the outside. It's called as a sensation transferrence 'transfer sensation' between what we get with what we feel. For example, we are dealing with people who speak the word smooth and neat in a suit, we will tend to speak with respect, although in fact he only regular employees. Similarly, when we talk to people who wore faded jeans, with shirt and air of cool, we'll berbicata with cool too, not realizing that maybe we're talking to CEOs of major international companies!
Business Partner Thus, recognizing this, we can take special - the heart and take advantage of this system transferrence sensation. We can use it to make ourselves look better and be more appreciated by others. But we also have to be - the heart considering the possibility that others will do the same by utilizing consistent halyang transfer this sensation.
Among Business Wisdom for this opportunity, success always for your business!
Sprite never given a trial. In his experiments he gave a different package with the same content Peris in a group of people. At first the color of the bottle packaging is 100% green. In the second packing 30% mixed color yellow in the bottle. The result? A group of people stated on the packaging of drinks both have a stronger citrus flavor, though its contents did not differ from the first packaging!
Another experiment showed that the margarine sold in supermarkets, the more behavior is the yellow. When a survey conducted on consumer behavior, they stated that margarine is yellow looks more delicious and tasty than the white. When wrapped in aluminum foil, consumers felt that margarine is an expensive item and give more flavor.
This shows, that besides the quality of existing products, consumers gave the valuation is also due to the influence of things - things from the outside. It's called as a sensation transferrence 'transfer sensation' between what we get with what we feel. For example, we are dealing with people who speak the word smooth and neat in a suit, we will tend to speak with respect, although in fact he only regular employees. Similarly, when we talk to people who wore faded jeans, with shirt and air of cool, we'll berbicata with cool too, not realizing that maybe we're talking to CEOs of major international companies!
Business Partner Thus, recognizing this, we can take special - the heart and take advantage of this system transferrence sensation. We can use it to make ourselves look better and be more appreciated by others. But we also have to be - the heart considering the possibility that others will do the same by utilizing consistent halyang transfer this sensation.
Among Business Wisdom for this opportunity, success always for your business!